Shopper Discounts & Rewards

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Market profile: E-retail

E-retail is a rapidly growing market, with expenditures expected to double from 4.9% of all retail purchases to 9% by 2011. In this short period, a growth of 102% is anticipated, Verdict research shows, leaving companies without online visibility at a disadvantage.

The Verdict research shows established brands that are also accessible online will find success, yet many retailers continue to explore additional means of securing profits. Monetisation programmes like Shopper Discounts & Rewards are one method of generating incremental revenue online with minimal effort.

As Verdict points out, Webloyalty uses this progressive tool, offering consumers membership in their Shopper Discounts & Rewards programme. Members enjoy benefits and access to cash back rebates from over 450 online retailers. Consumers join the programme via participating online retail and travel clients of Webloyalty. These clients allow Webloyalty to advertise this offer on their sites and clients are able to earn revenue as a result of their customers joining the Shopper Discounts & Rewards programme

Verdict's research reveals consumer loyalty is a major issue for e-retailers. Shopping around online is getting easier and low prices have proven to be the biggest influence on the consumers decision-making process. Shopper Discounts & Rewards helps to build repeat customers for e-retailers, offering deals that attract shoppers and create web loyalty. Price sensitive shoppers find instant savings offered by programmes such as Shopper Discounts & Rewards appealing.

Market profile: e-shoppers

The rate of online shoppers is increasing faster than the growth of internet users. Verdict reports that in 2006, 36% of the adult population shopped online at least once.

People value choice, indicating their preference for multichannel access to brands. Yet the vast consumer choice made available online can also be overwhelming. After considering price, shoppers use the criteria of trust and brand reputation to make their selection. As Verdict points out, one of the advantages of the Shopper Discounts & Rewards programme is that it offers deals on many reputable brand names that shoppers trust.

Above all, the e-shopper expects to find deals online. Verdict reports that nearly half of consumers make online shopping decisions based on price. Shopper Discounts & Rewards guides the consumer to great brands and ongoing discounts, saving the discerning shopper both time and money.

The Verdict research also points to the growing concern over delivery among online shoppers. Shopper Discounts & Rewards offers delivery protection, an additional relevant programme benefit for the e-shopper. The online shopper desires a hassle-free shopping experience, and Shopper Discounts & Rewards facilitates this with added benefits and exclusive member offers, comments Verdict.

Webloyalty rewards both retailer and shopper

In a market where both retailer and shopper are looking for extra takings at minimal costs, Shopper Discounts & Rewards makes sense for both parties. Verdict declares that the income potential through traffic sharing monetisation programmes like Shopper Discounts & Rewards is lucrative for the e-retailer and a handy navigational tool for e-shoppers in search of the best deals.

Webloyalty is an ideal choice for e-retailers looking for incremental revenues without having to set up and run a programme themselves. For only £8 a month members gain access to the exclusive Shopper Discounts & Rewards advantages of best price guarantees, extended warranties, delivery guarantees and damage, theft and loss protection.

Shopper Discounts & Rewards offers ongoing cash back rebates of up to 20% from over 450 top online retailers. Members can save money on electricals, house-hold goods, toys, clothes, music & entertainment, cosmetics and more. Buying online has never been more attractive, and the Shopper Discounts & Rewards programme calculates the rebates earned and each month sends out a cheque to members so long as their rebate total is over £5.

Webloyalty offers e-shoppers the opportunity to explore the benefits of Shopper Discounts & Rewards with a 30-day free trial membership.

As Verdict comments - In a market characterised by increasing choice programmes such as Shopper Discounts & Rewards offers the answer for both e-shoppers searching for online shopping deals and e-retailers seeking increased revenues and repeat customer visits.

For further information visit: www.shopperdiscountsandrewards.co.uk or www.webloyalty.co.uk.

Information taken from Verdict Consulting Report: E-retail: The Revenue Generation, 2007.